“I shot the Serif”

Client: Design SHIFT/ Domino Tablet
My role: Creative Direction, UI, Photo Shooting
Tools: Adobe CC, Canon 5D Mark III, 24-70mm

During my contract with Design SHIFT, I had the opportunity of working on the communication supports of their Domino Series Payment Tablets. They were missing product photos so I shot the final prototype, created some Android OS screens and incrusted into some product photos. I also designed the full technical specifications sheet templates and other assets.
Behind the scene story: I used an old credit card of mine to make the presentation very real. Of course, I erased the sensitive information :)


Art Direction & Photo shoot for DOMINO, a secured POS Tablet (Point of Sales)

Original Flyer

Prototype photo-shooting, using tethered Canon 5D Mark III and MacBook Pro. Original photography.

Post Prod

Photo editing with LightRoom and Photoshop.


I designed a paiement screen "in situation" for this specific project and incrusted it.


The same visual was also declined to be used on the client's website


...and on the Press Release