“I shot the Serif”

Client: Design SHIFT
Services: Art Direction, Photo shooting, Brand consistency
Tools: Indesign, Photoshop, Lightroom, Canon 5D Mark III, 24-70mm

Part of the communication toolbox, Design SHIFT issued its first White Paper to promote security with hardware solutions. I was in charge to create the White Paper layout following the main request of the client: a clean and neat layout. The very same layout will be reused for the next publications.
Some marketing assets have also been produced for its promotion.


Art Direction & Photo shooting for DOMINO, a secured POS Tablet (Point of Sales)

Original Flyer

Prototype photo-shooting, using tethered Canon 5D Mark III and MacBook Pro. Original photography.

Post Prod

Photo editing with LightRoom and Photoshop.


I designed a paiement screen "in situation" for this specific project and incrusted it.


The same visual was also declined to be used on the client's website


...and on the Press Release